India has emerged as Ajman’s second-largest tourism source market, prompting the emirate to organise a targeted roadshow in New Delhi, Pune, and Kolkata. The program intends to increase Ajman’s presence in India by highlighting its cultural appeal, modern hospitality, and expanding recreational services. The promotional campaign showcases new luxury resorts, improved attractions, and immersive experiences that are intended to appeal to a diverse range of Indian travellers. Ajman intends to strengthen its connection with Indian travel experts, with the goal of forming long-term partnerships that would promote collaborative promotions and tailored travel packages.

The emirate is presenting itself as a special destination that combines authentic Arabian experiences with contemporary comfort. Its beaches, heritage sites, and family-friendly activities are being marketed as major attractions. Ajman also aims to emphasise sustainability, positioning itself as an environmentally conscientious destination for responsible travellers.

The roadshow also aims to attract Indian investors interested in hospitality and tourism projects, which coincide with Ajman’s economic diversification objectives. Rising connectivity and increased demand for international travel from India are likely to improve Ajman’s tourism figures even further. Ajman hopes to boost its position on India’s outbound travel map by increasing exposure and strengthening stakeholder collaboration.